Using controversial branding to risk intense aversion for loyal followings
Implications - Polarizing personalities in the media will appeal greatly to some, generating a strong loyal following, while greatly repelling others. For those willing to risk generating negative press in exchange for exposure, attaching a polarizing spokesperson, slogan or imagery to a brand is a surefire way to get attention.
HotTop 6 Examples:435,041 Total ClicksSep 09 - Sep 09
Kanye West has gotten himself into trouble with VMA fiasco (if you don’t know, just YouTube it) and everyone seems to be jumping on the band wagon to make fun of him, and thus the Kanye West Interruption… [More]
Kanye West crashed the acceptance speech of young country-pop star Taylor Swift, as she received the ‘Best Female Video’ award for “You Belong With Me” at the MTV Video Music Awards (VMA).
Kanye West… [More]
Kanye West has done it again! He has reclaimed his spot as the water cooler hot topic with his award show antics. But there is something you may not have seen—-how Kanye West drank Hennessy Cognac out… [More]
Hand in hand with girlfriend Amber Rose, Kanye West attended the Paper 25th Anniversary Gala with what looked like an Etch-a-Sketch design on his head.
Absolutely fun to look at (if not to copy), Kanye… [More]
The latest Takashi Murkami exhibition “Takashi Murakami Paints Self-Portraits” opens at the Emmanuel Perrotin Gallery in Paris on September 15th, 2009.
“Kanye Bear,” a collaborative effort between Takashi… [More]