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Love-Hateness

Using controversial branding to risk intense aversion for loyal followings

Implications - Polarizing personalities in the media will appeal greatly to some, generating a strong loyal following, while greatly repelling others. For those willing to risk generating negative press in exchange for exposure, attaching a polarizing spokesperson, slogan or imagery to a brand is a surefire way to get attention.
Trend Themes
1. Polarizing Personalities - Brands can become more memorable and appealing by attaching a polarizing figurehead, slogan or imagery, although doing so risks generating negative press.
2. Controversial Advertising - Controversial branding can attract loyal followings while simultaneously repelling others.
3. Real-time Marketing - Real-time marketing, such as the Exploit Chaos stunt and the Kanye-fied websites, leverages events in popular culture to generate attention for a product or service.
Industry Implications
1. Advertising - The use of controversial branding, polarizing personalities and real-time marketing tactics can be used to better target potential customers through advertising campaigns.
2. Event Marketing - Real-time marketing tactics, including the Exploit Chaos stunt, can be employed to create brand awareness and the potential for increased sales at events and product launches.
3. Social Media Marketing - The spread of viral parodies, such as the Kanye West Interruption Parodies and the Kanye-fied websites, can be used as a means of generating organic buzz for a product or service using social media marketing.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 30 Examples:
1,471,297 Total Clicks
Date Range:
Sep 09 — Sep 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

play_circle_filled Kanye vs Ashton High Five Battle
Kanye vs Ashton High Five Battle
EXPLOITING CHAOS Stunt
Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes “Exploit Chaos” in Toronto’s Dundas Square.  The “Kanye vs Ashton”... MORE
play_circle_filled Viral Rapper Spoofs
Viral Rapper Spoofs
Kanye West Interruption Parodies Get Funnier Everytime You See Them
Kanye West has gotten himself into trouble with VMA fiasco (if you don’t know, just YouTube it) and everyone seems to be jumping on the band wagon to make fun of him, and thus the Kanye West Interruption… MORE
Award Crashers
Award Crashers
Kanye West Ruins Taylor Swift VMA Moment
Kanye West crashed the acceptance speech of young country-pop star Taylor Swift, as she received the ‘Best Female Video’ award for “You Belong With Me” at the MTV Video Music Awards (VMA). Kanye West… MORE
Red Carpet Liquor
Red Carpet Liquor
Kanye West Knocks Back Hennessy Cognac to Get Ready for MTV Hijinx
Kanye West has done it again! He has reclaimed his spot as the water cooler hot topic with his award show antics. But there is something you may not have seen—-how Kanye West drank Hennessy Cognac out… MORE
Labyrinth Haircuts
Labyrinth Haircuts
Kanye West's Etch-a-Sketch Mop at the Paper Magazine Gala
Hand in hand with girlfriend Amber Rose, Kanye West attended the Paper 25th Anniversary Gala with what looked like an Etch-a-Sketch design on his head.  Absolutely fun to look at (if not to copy), Kanye… MORE
Cloned Kanye Cubs
Cloned Kanye Cubs
Takashi Murakami and Kanye West Collaborate in New Exhibition
The latest Takashi Murkami exhibition “Takashi Murakami Paints Self-Portraits” opens at the Emmanuel Perrotin Gallery in Paris on September 15th, 2009. “Kanye Bear,” a collaborative effort between Takashi… MORE
Kanye-Fied Websites
Kanye-Fied Websites
Disrespect Any Site With the Help of the Kanye West Function
Yes, Kanye West went down at in history at the VMAs this year when he interrupted Taylor Swift’s acceptance speech to proclaim that Beyonce had one of the best videos of all time. What better way to celebrate… MORE
Superstar Short Films
Superstar Short Films
Kanye West and Spike Jonze Reunite For Major Media Project
Kanye West and Spike Jonze are reuniting to create another short film. Tiltled, “We Were Once a Fairy Tale,” this Kanye West and Spike Jonze film is highly anticipated. Both men are giants in their fields… MORE

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Kanye West Gets Amber Rose Naked For Louis Vuitton
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Paparazzi Bashing
Kanye West Arrested After Smashing Photographer's Camera
Heartbeat Rhythm
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Kanye West's Love Lockdown at 2008 MTV Video Music Awards
Superstar Backtracks
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Rose Club Serves Louis XIII Black Pearl
ESPY Awards Skits
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Justin Timberlake Smells David Beckham's Foot
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Kanye West Sells His Head For Ad Space