Love-Hateness

Using controversial branding to risk intense aversion for loyal followings
Implications - Polarizing personalities in the media will appeal greatly to some, generating a strong loyal following, while greatly repelling others. For those willing to risk generating negative press in exchange for exposure, attaching a polarizing spokesperson, slogan or imagery to a brand is a surefire way to get attention.
SCORE: 4.8
Hot Top 6 Examples: 431,275 Total Clicks Sep 09 - Sep 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Kanye vs Ashton High Five Battle - EXPLOITING CHAOS Stunt
SCORE: 3.7
Viral 359,979 Clicks Pub: Sep 9, 09
Kanye vs Ashton High Five Battle
EXPLOITING CHAOS Stunt
Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes “Exploit Chaos” in Toronto’s Dundas Square.  The “Kanye vs Ashton”... [More]
Viral Rapper Spoofs - Kanye West Interruption Parodies Get Funnier Everytime You See Them
SCORE: 6.9
Viral 17,176 Clicks Pub: Sep 17, 09
Viral Rapper Spoofs
Kanye West Interruption Parodies Get Funnier Everytime You See Them
Kanye West has gotten himself into trouble with VMA fiasco (if you don’t know, just YouTube it) and everyone seems to be jumping on the band wagon to make fun of him, and thus the Kanye West Interruption… [More]
Award Crashers - Kanye West Ruins Taylor Swift VMA Moment
SCORE: 5.4
V. Hot 14,768 Clicks Pub: Sep 14, 09
Award Crashers
Kanye West Ruins Taylor Swift VMA Moment
Kanye West crashed the acceptance speech of young country-pop star Taylor Swift, as she received the ‘Best Female Video’ award for “You Belong With Me” at the MTV Video Music Awards (VMA). Kanye West… [More]
Red Carpet Liquor - Kanye West Knocks Back Hennessy Cognac to Get Ready for MTV Hijinx
SCORE: 6.3
Hot 21,206 Clicks Pub: Sep 14, 09
Red Carpet Liquor
Kanye West Knocks Back Hennessy Cognac to Get Ready for MTV Hijinx
Kanye West has done it again! He has reclaimed his spot as the water cooler hot topic with his award show antics. But there is something you may not have seen—-how Kanye West drank Hennessy Cognac out… [More]
Labyrinth Haircuts - Kanye West's Etch-a-Sketch Mop at the Paper Magazine Gala
SCORE: 3.8
Warm 13,797 Clicks Pub: Sep 10, 09
Labyrinth Haircuts
Kanye West's Etch-a-Sketch Mop at the Paper Magazine Gala
Hand in hand with girlfriend Amber Rose, Kanye West attended the Paper 25th Anniversary Gala with what looked like an Etch-a-Sketch design on his head.  Absolutely fun to look at (if not to copy), Kanye… [More]
Cloned Kanye Cubs - Takashi Murakami and Kanye West Collaborate in New Exhibition
SCORE: 2.6
Mild 4,349 Clicks Pub: Sep 13, 09
Cloned Kanye Cubs
Takashi Murakami and Kanye West Collaborate in New Exhibition
The latest Takashi Murkami exhibition “Takashi Murakami Paints Self-Portraits” opens at the Emmanuel Perrotin Gallery in Paris on September 15th, 2009. “Kanye Bear,” a collaborative effort between Takashi… [More]
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