I love this lakeside Ilona Olkonen photo shoot. It combines underwater photography, a sun-drenched location and a carefree vibe. It's everything summer is all about.

We've seen a number of pictorials that try to capture the essence of summer. While this is a herculean task, I think this Ilona Olkonen photo shoot is successful. Check out my favorite snaps from the set above, and keep clicking for more carefree warm-weather photo shoots.

Implications - Consumers affected by the economic recession are looking for escapist products to keep their minds off their financial situations. Corporations can satiate this demand utilizing surrealistic photography to divert their attention as visual arts offer escapist experiences.