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Comfortable Uncomfort

Sharing awkward life moments to bond with strangers

Implications - Once feared, embarrassing moments have been transformed into sources of comedic entertainment online; in fact, some people are even creating awkward situations for the sake of amusing others. Bringing reality schadenfreude to an accessible level is an enticing way to lure consumers of the Internet generation.
Trend Themes
1. Reality Schadenfreude - Embracing embarrassing moments and sharing them online has become a way to bond with others, opening up a new type of accessibility and entertainment for consumers.
2. Cult of Irony - Ironic humor in modern society is changing, and businesses can profit from this by incorporating this type of humor into their products or campaigns to better relate to customers.
3. Defying Stereotypes - Humor can be an effective way to defy stereotypes, and businesses that contradict these stereotypes can attract and connect with consumers in a unique and memorable way.
Industry Implications
1. Advertising - Incorporating humor into ad campaigns can make for a memorable and effective advertisement strategy.
2. Entertainment - New accessibility and entertainment is opening up for consumers interested in sharing and bonding over their awkward experiences.
3. Fashion - Stereotypes and ironic humor can be effective in attracting consumers to a specific fashion aesthetic.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 56 Examples:
4,413,420 Total Clicks
Date Range:
Apr 09 — Sep 09
Trending:
Viral
Consumer Insight Topics:

Featured Examples

Comedic Satellite Photos
Comedic Satellite Photos
Hilariously Awkward Google Street View Images
These embarrassing Google Street View images are hilarious, though they really drive home how Big Brother-like the satellite imagery can be. These poor people. The bizarre Google Street View images in… MORE
Scandalous Photo Collections
Scandalous Photo Collections
My Drunk Pix Features Booze-Fueled Pics You'd Love to Forget
We’ve all seen the embarrassing aftermath of drunk picture-taking, and now My Drunk Pix has emerged to let these booze-fueled photos live on forever. Like TextsFromLastNight (see below), My Drunk Pix… MORE
Tragic Tattoos
Tragic Tattoos
Incorrectly Spelled Tattoos Mortify Purchasers, Become Viral on the Web
I will never ever get bored of badly spelled tattoos - surely it is one of the most unfortunate situations to be in. I am very concerned about receiving badly spelled tattoos and paranoia did set... MORE
Unintentionally Awkward Photos
Unintentionally Awkward Photos
Athletes Get Caught on Film in Compromising Positions
This gallery is dedicated to all those awkward moments that are caught on film and aren’t what they seem to be. The images show professional baseball players grabbing each other, hockey players going… MORE
Social Stereotype Illustrations
Social Stereotype Illustrations
'Your Scene Sucks' Labels Different Social Groups
Your Scene Sucks is a site dedicated to laughing at generic scene stereotypes. Rob Dobi points out the hip fashion faux pas of dozens of different social groups with hilarious labeled illustrations. Take… MORE
Awkward Family Photos
Awkward Family Photos
AwkwardFamilyPhotos.com Posts Blush-Worthy Moments
AwkwardFamilyPhotos.com will be your newest website obsession. With a catchphrase like “Spreading the awkwardness,” it is clear that this website is a winner (even if the people featured might be losers).… MORE
Staged Awkward Moments
Staged Awkward Moments
The MTV Video Awards Stunt With Bruno & Eminem Was Rehearsed
On the night of the 2009 MTV Video Awards, no one was ready to see Bruno, a character created by Sacha Baron Cohen, descend from the sky dressed up in feather laden wings. If that wasn’t enough to get… MORE
Awkward Announcement Videos
Awkward Announcement Videos
Crest Commercials Show You Can Say Anything With a Smile
Saatchi & Saatchi have created a new line of commercials for Crest that are sure to put a smile on your face. The smile commercials by Saatchi & Saatchi show three men in three different awkward situations.… MORE
play_circle_filled Awkward Celeb Upstaging
Awkward Celeb Upstaging
Lindsay Lohan Disrupts Lily Allen's Cover of Britney Spears
Welcome to the wild and wonderful world of Bizarre Celebrity Behavior. Watch this recently-released video capturing none other than recently-jilted Lindsey Lohan as she spontaneously joins Lily Allen on… MORE

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