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Ads to Stir Awkward Emotions - AMAM Against Genital Mutilation
This extremely provocative and explicit ad for Association of Women Against Genital Mutilation (AMAM) just won an IAA Responsibility Award 2008 at the International Advertising Association first Socially Responsible Communications Awards 2008.
The shocking ad features a woman with her legs spread with a message on a special circle over her private area that invites you to “wet your finger and rub to find out what millions of women feel”. After you follow the instructions, the special ink reveals the word “NOTHING”.
The message becomes instantly clear: when you “circumcise” and mutilate a woman’s genital organ, you deprive her from one of the basic and essential human rights; to actually enjoy intercourse.
The campaign was created by Contrapunto Advertising Agency, Barcelona, Spain.
Check out the grand winner of the IAA Responsibility Award 2008:
Award-Winning PSAs - Animated Amnesty International “Signatures” (VIDEO)
(TREND HUNTER) The “Signatures” animated PSA for Amnesty International has just won the Grand Prix at the International Advertising Association (IAA)’s first Socially Responsible Communications Awards 2008. The 140 seconds ad which was created by TBWA ad agency, Paris with the message, “Your signature is more pow… [More]
Via: adme.ru Posted: Apr 16, 08
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 This is intense, I'm pleasantly shocked that this ad got the green light. Most would find it too risky, but when dealing with this topic it works to set a level of unease and embarressment in addition to interacion.By: Jessica Frank on Apr 16, 08 | 6 Trends | 15 Comments |
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I'm getting pretty sick of it actually, every day something like this pops up on Trendhunter, let me guess there are no non-sexual trends left? By: bedlamite23 on Apr 16, 08 | 1 Trends | 52 Comments |
 bedlamite, the fact that this has won a Socially Responsible Communications Awards 2008 about a week ago speaks for itselfBy: ayMan on Apr 16, 08 | 769 Trends | 368 Comments |
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oh you told me... By: bedlamite23 on Apr 16, 08 | 1 Trends | 52 Comments |
 You can't see something like this without being emotionally impacted. It's intense, it's so well done. That deserves an award.By: Bianca Bartz on Apr 16, 08 | 2316 Trends | 434 Comments |
 bedlamite, I do agree that we are getting too many submissions in that category right now... So we are trying to space things out a bit and hold back on publishing some of the naughtier stuff.By: Jeremy Gutsche on Apr 16, 08 | 1275 Trends | 427 Comments |
 Pretty intense and I too am surprised it did not get the "too naughty" kiss of death flag. But I'm glad it is getting published. Kudos to the Chief TrendHunter and the editor/publisher but above all kudos to Ayman for a well-written trend.By: lourdes sanchez on Apr 16, 08 | 639 Trends | 75 Comments |
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Thanks lourdes :) I second your kudos to the editors. Having seen celebrity shaped buttplugs, sex dolls and sex toys published, it would have been a shame to see such a seious campaign been labeled "too naughty". Our trends are a reflection of our sex-obsessed world. By: ayMan on Apr 16, 08 | 769 Trends | 368 Comments |
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