Ads to Stir Awkward Emotions - AMAM Against Genital Mutilation
This extremely provocative and explicit ad for Association of Women Against Genital Mutilation (AMAM) just won an IAA Responsibility Award 2008 at the International Advertising Association first Socially Responsible Communications Awards 2008.
The shocking ad features a woman with her legs spread with a message on a special circle over her private area that invites you to “wet your finger and rub to find out what millions of women feel”. After you follow the instructions, the special ink reveals the word “NOTHING”.
The message becomes instantly clear: when you “circumcise” and mutilate a woman’s genital organ, you deprive her from one of the basic and essential human rights; to actually enjoy intercourse.
The campaign was created by Contrapunto Advertising Agency, Barcelona, Spain.
Check out the grand winner of the IAA Responsibility Award 2008:
Award-Winning PSAs - Animated Amnesty International “Signatures” (VIDEO)
(TREND HUNTER) The “Signatures” animated PSA for Amnesty International has just won the Grand Prix at the International Advertising Association (IAA)’s first Socially Responsible Communications Awards 2008. The 140 seconds ad which was created by TBWA ad agency, Paris with the message, “Your signature is more pow… [More]
Via: adme.ru Posted: Apr 16, 08
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By: Jessica Frank on Apr 16, 08 | 6 Trends | 15 Comments |
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I'm getting pretty sick of it actually, every day something like this pops up on Trendhunter, let me guess there are no non-sexual trends left? By: bedlamite23 on Apr 16, 08 | 1 Trends | 52 Comments |
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By: ayMan on Apr 16, 08 | 769 Trends | 368 Comments |
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oh you told me... By: bedlamite23 on Apr 16, 08 | 1 Trends | 52 Comments |
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By: Bianca Bartz on Apr 16, 08 | 2316 Trends | 434 Comments |
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By: Jeremy Gutsche on Apr 16, 08 | 1275 Trends | 427 Comments |
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By: lourdes sanchez on Apr 16, 08 | 639 Trends | 75 Comments |
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By: ayMan on Apr 16, 08 | 769 Trends | 368 Comments |
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