Rockstar

The Ability to Feel, from Technology to Advertising

By: Andrew Robichaud - Published: Aug 27, 2009   Updated: May 20 2011
Emotions are an extremely powerful force that drives our everyday lives and these emotion innovations can deeply effect our inner-beings. Everybody has them, everybody uses them and they happen to inspire--sometimes unintentionally.

From technology that is mood sensitive to advertisements driven by emotion and robots, furniture and even live performance comebacks, all these emotion innovations will have you feeling something (anything).

Implications - Emotions are what humans use for inspiration, with ideas such as emotion-sensitive lighting and mood-sensing jewelry pieces. Most popular products stem from emotional experiences and advertisers can capitalize on this. By creating ads that incorporate the real-life emotions that people experience daily, companies can cater the commercials to evoke this emotion.