Researchers from the University of Toronto recently discovered that our mood changes can affect out eyesight.
When in a good mood, participants were able to view everything around them and interpret it as such. However, when in a bad mood, people tended to see in tunnel vision and blocked out certain images and elements.
Marketers can make use of this information with the way they package their product, to determine how people can view it.
Additional image sources:
InexorablyLoved | Kempton
Stats for Emotional Blinding
Trending: Older & Chilly
Research: 3,034 clicks in 358 w
Interest: 4 minutes
Concept: Emotional Blinding
Related: 29 examples / 22 photos
Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: blue eyed people are smarter, study, real-life bionic eyes, and using eyes as hands.
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