Breast Cancer Awareness Commercial Evokes Genuine Emotions

By: Vincent Salera - Published: Apr 1, 2009 • References: adsoftheworld
This truly heartfelt commercial for breast cancer is based on a true story. The commercial begins with Maria Elizabeth walking out of a doctor’s office crying hysterically. We later find out that the reason for her crying is due to being cured of the horrible disease.

This commercial deserves an award for the message itself, as well as the acting. The ad was created by advertising agency Base Propaganda, Natal, Brazil with creative direction by Danilo Medeiros, Fábio Carvalho, Márcio Nazianzeno, Mauro Nogueira and Fábio Carvalho. Stats for Heart-Rending Real-Life Ads Trending: Older & Warm
Research: 8,884 clicks in 373 w
Interest: 4 minutes
Concept: Heart-Rending Real-Life Ads
Related: 65 examples / 50 photos
Segment: Females, 12-55
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