When Are Ads Too Shocking?

By: lourdes sanchez bayas - Published: Mar 25, 2008 • References: darkroastedblend & lunaticadesnuda.blogspot
When is shockvertising just too shocking? What sort of parameters, if any, should be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn't that what advertising is all about? By whatever means necessary...? I just ask the questions.

1.Ad in Campaign Brief Magazine - The sometimes painful birth of ideas
2. Leather bomber jacket - An atom bomb mushroom cloud
3 & 4.Radio Station - Jazz is not for everyone
5. Energizer battery - Keeps going even after it has been beheaded Stats for Pushing Limits of Emotional Advertising Trending: Older & Warm
Research: 28,486 clicks in 426 w
Interest: 4 minutes
Concept: Pushing Limits Of Emotional Advertising
Related: 34 examples / 26 photos
Segment: Neutral, 18-55
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