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lourdes sanchez bayaslourdes sanchez bayas
On: Mar 25, 08
1,225 Trends
334 Comments

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Pushing Limits of Emotional Advertising Edit

When Are Ads Too Shocking?


Pushing Limits of Emotional Advertising
When Are Ads Too Shocking?
Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY) 2
Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY) 3
Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY) 4

Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY)
When Are Ads Too Shocking?
5,900 Views - Click for Larger Image

When is shockvertising just too shocking? What sort of parameters, if any, should be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn’t that what advertising is all about? By whatever means necessary…? I just ask the questions.

1.Ad in Campaign Brief Magazine - The sometimes painful birth of ideas
2. Leather bomber jacket - An atom bomb mushroom cloud
3 & 4.Radio Station - Jazz is not for everyone
5. Energizer battery - Keeps going even after it has been beheaded

 

References: darkroastedblend, lunaticadesnuda.blogspot

4 Comments: on Pushing Limits of Emotional Advertising








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FOUR WAYS TO REACT: vote, favorite, add more examples of Pushing Limits of Emotional Advertising or add your comment about When Are Ads Too Shocking?.


All advertising is essentially superflous garbage, even the most creative image has at it's core no message other than "Buy this product". To divide advertising into pulp garbage and supposedly high art is a false dichotomy - an advert becomes a bad advert when it fails to sell product. If an advert violates the standards of taste and decency in the community in which it is shown then it will fail to sell product and thus be a bad advert.

By: v0rtex on Mar 31, 08   0 Trends   8 Comments
Thanks v0rtex. Very good point.

By: lourdes sanchez bayas on Mar 31, 08   1,225 Trends   334 Comments
Unless it's an image you're building. And if the image is supposed to be rebel, controversial and shocking, then this would be the right thing to do. But it's dancing on a line.

By: Hjortur on Mar 31, 08   81 Trends   120 Comments
Just goes to show that ad agencies are running out of good ideas.

By: rudeshock on Apr 17, 08   1 Trends   9 Comments

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