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When is shockvertising just too shocking? What sort of parameters, if any, should be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn’t that what advertising is all about? By whatever means necessary…? I just ask the questions. 1.Ad in Campaign Brief Magazine - The sometimes painful birth of ideas References: darkroastedblend, lunaticadesnuda.blogspot Filed In: |
Pushing Limits of Emotional Advertising
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When Are Ads Too Shocking?
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FOUR WAYS TO REACT: vote, favorite, add more examples of Pushing Limits of Emotional Advertising or comment about When Are Ads Too Shocking?.
| v0rtex on Mar 31, 08 0 Trends 8 Comments |
| All advertising is essentially superflous garbage, even the most creative image has at it's core no message other than "Buy this product". To divide advertising into pulp garbage and supposedly high art is a false dichotomy - an advert becomes a bad advert when it fails to sell product. If an advert violates the standards of taste and decency in the community in which it is shown then it will fail to sell product and thus be a bad advert. |
v0rtex on Mar 31, 08 0 Trends 8 Comments
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| lourdes sanchez bayas on Mar 31, 08 1,225 Trends 337 Comments |
Thanks v0rtex. Very good point. |
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lourdes sanchez bayas on Mar 31, 08 1,225 Trends 337 Comments
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