Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY)


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<!-- via Trend Hunter --><H3><a href="http://www.trendhunter.com/trends/shockvertising-when-is-advertising-too-shocking"><img src="http://www.trendhunter.com/images/phpthumbnails/16160_1_120.jpeg" align="right" hspace="5" vspace="2" border=0 />Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY)</H3></a>(<a href="http://www.trendhunter.com">TREND HUNTER</a>) When is shockvertising just too shocking? What sort of parameters, if any, should be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? … <a href="http://www.trendhunter.com/trends/shockvertising-when-is-advertising-too-shocking">[More]</a><BR><BR><!-- END of embed code-->

lourdes sanchez

By: lourdes sanchez
/lourdes sanchez
628 Trends
70 Comments

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Pushing Limits of Emotional Advertising - When Are Ads Too Shocking? (GALLERY)

When is shockvertising just too shocking? What sort of parameters, if any, should be delineated to mark the division between so-called cutting edge, out of the box advertising and just plain garbage with a very high shocking value designed to call attention to a product by whatever means necessary? But then again, isn’t that what advertising is all about? By whatever means necessary...? I just ask the questions. 1.Ad in Campaign Brief Magazine - The sometimes painful birth of ideas 2. Leather bomber jacket - An atom bomb mushroom cloud 3 & 4.Radio Station - Jazz is not for everyone 5. Energizer battery - Keeps going even after it has been beheaded
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Read More: darkroastedblend Via: lunaticadesnuda.blogspot Posted: Mar 25, 08
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All advertising is essentially superflous garbage, even the most creative image has at it's core no message other than "Buy this product". To divide advertising into pulp garbage and supposedly high art is a false dichotomy - an advert becomes a bad advert when it fails to sell product. If an advert violates the standards of taste and decency in the community in which it is shown then it will fail to sell product and thus be a bad advert.

By: v0rtex | 0 Trends | 5 Comments

Thanks v0rtex. Very good point.

By: lourdes sanchez | 628 Trends | 70 Comments

Unless it's an image you're building. And if the image is supposed to be rebel, controversial and shocking, then this would be the right thing to do. But it's dancing on a line.

By: Hjortur | 95 Trends | 80 Comments

Just goes to show that ad agencies are running out of good ideas.

By: rudeshock | 0 Trends | 7 Comments

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