Yulia Kharlapanova Smiles and Sizzles for Moschino S/S '09
It's refreshing to see a beautiful model smiling and making funny faces. Whereas other campaigns have echoed the dismal economy with equally dismal and stark campaigns, the ads above defy the gloom and spread sunshine instead.
Implications - Companies will benefit from using advertising techniques that are unique and previously unseen throughout their field of business. Using humor is always a great marketing strategy as it garners much attention, as well as creates a connection between the buyer and the business.