Fear Marketing

Preying upon uncouth socialistic indiscretions
Implications - Preying upon the social and faux-pas fears of millions, ad agencies continue to create a sense of paranoia among people with regard to committing social disgraces. Most people will do anything to avoid perpetrating a potentially awkward public display of embarrassment, therefore flocking to products offered up as solutions.
SCORE: 4.8
Warm Top 6 Examples: 43,771 Total Clicks Jul 09 - Sep 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Insulting Eco Campaigns - PETA Encourages Vegetarian Diets With Ads That Ask You to Lose Weight
SCORE: 5.5
Warm 5,484 Clicks Pub: Aug 17, 09
Insulting Eco Campaigns
PETA Encourages Vegetarian Diets With Ads That Ask You to Lose Weight
For PETA’s latest campaign to encourage a vegetarian lifestyle, they have targeted the overweight. The ‘Save the Whales’ Campaign shows the back of a large woman in a bikini, and the slogan ‘Lose the Blubber,… [More]
Pro Skinnyvertising - Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
SCORE: 5.4
Warm 13,030 Clicks Pub: Aug 5, 09
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
I had to look at this TV3 America's Next Top Model ad several times. Was this pro-America's Next Top Model? Because it certainly looks pro-poor body image. The series of three ads features different… [More]
Leather-Scented Cologne - Axe Deodorant Wants Men to Smell Like Dead Cows
SCORE: 5.5
Warm 6,986 Clicks Pub: Jul 9, 09
Leather-Scented Cologne
Axe Deodorant Wants Men to Smell Like Dead Cows
Men’s Axe deodorant is always pushing boundaries in terms of sexy marketing and their newest scent called “Instinct” exemplifies Axe’s edgy advertising scheme. The commercial features a woman covered… [More]
Killer Hygiene Ads - 'Even Dental Floss' Makes Flossing a Life or Death Choice
SCORE: 3.9
Mild 4,208 Clicks Pub: Aug 19, 09
Killer Hygiene Ads
'Even Dental Floss' Makes Flossing a Life or Death Choice
It is clear that Even Dental Floss shows “No mercy with food.” In these print ads, the dental floss brand takes a humorous approach to dental hygiene with these cartoons illustrated by Adriano Marcusso.… [More]
Fat Mocking Ads - Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes
SCORE: 4.2
Mild 10,262 Clicks Pub: Sep 23, 09
Fat Mocking Ads
Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes
Health and physical well being are two great reasons for joining a gym. Another good reason is because you were mocked by a gym advertisement for being fat! Enter Gold’s Gym Costa Rica ad campaign which… [More]
Lonely Fragrance Campaigns - Man in Kylie Minogue's Inverse Ad Needs Some Companionship
SCORE: 4.6
Mild 3,801 Clicks Pub: Sep 11, 09
Lonely Fragrance Campaigns
Man in Kylie Minogue's Inverse Ad Needs Some Companionship
Kylie Minogue’s Inverse fragrance for men is now available, accompanied by an ad campaign that stars her model boyfriend Andres Segura. Contrasting the two sides of man is what Kylie Minogue’s Inverse… [More]