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Fear Marketing
Preying upon uncouth socialistic indiscretions
Implications - Preying upon the social and faux-pas fears of millions, ad agencies continue to create a sense of paranoia among people with regard to committing social disgraces. Most people will do anything to avoid perpetrating a potentially awkward public display of embarrassment, therefore flocking to products offered up as solutions.
| Score: 5 |
Warm
Top 6 Examples:
Date Range:38,531 Total Clicks Jul 09 - Sep 09 |
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Featured Examples | |||||||||||
Insulting Eco CampaignsPETA Encourages Vegetarian Diets With Ads That Ask You to Lose WeightFor PETA’s latest campaign to encourage a vegetarian lifestyle, they have targeted the overweight. The ‘Save the Whales’ Campaign shows the back of a large woman in a bikini, and the slogan ‘Lose the Blubber,… [More] |
Pro SkinnyvertisingShocking TV3 America's Next Top Model Ad Seem to Promote AnorexiaI had to look at this TV3 America's Next Top Model ad several times. Was this pro-America's Next Top Model? Because it certainly looks pro-poor body image.
The series of three ads features different… [More] |
Leather-Scented CologneAxe Deodorant Wants Men to Smell Like Dead CowsMen’s Axe deodorant is always pushing boundaries in terms of sexy marketing and their newest scent called “Instinct†exemplifies Axe’s edgy advertising scheme. The commercial features a woman covered… [More] | |||||||||
Killer Hygiene Ads'Even Dental Floss' Makes Flossing a Life or Death ChoiceIt is clear that Even Dental Floss shows “No mercy with food.” In these print ads, the dental floss brand takes a humorous approach to dental hygiene with these cartoons illustrated by Adriano Marcusso.… [More] |
Fat Mocking AdsGold's Gym Shows That Obesity is Ruining Your Life and Your ClothesHealth and physical well being are two great reasons for joining a gym. Another good reason is because you were mocked by a gym advertisement for being fat! Enter Gold’s Gym Costa Rica ad campaign which… [More] |
Lonely Fragrance CampaignsMan in Kylie Minogue's Inverse Ad Needs Some CompanionshipKylie Minogue’s Inverse fragrance for men is now available, accompanied by an ad campaign that stars her model boyfriend Andres Segura.
Contrasting the two sides of man is what Kylie Minogue’s Inverse… [More] | |||||||||
