PETA Encourages Vegetarian Diets With Ads That Ask You to Lose Weight

By: Rachel Bowman - Published: • References: blog.peta.org & ecorazzi
For PETA’s latest campaign to encourage a vegetarian lifestyle, they have targeted the overweight. The ‘Save the Whales’ Campaign shows the back of a large woman in a bikini, and the slogan ‘Lose the Blubber, Go Vegetarian.’

While PETA’s goal is admirable, in hoping a vegetarian lifestyle will not only make overweight people healthier but will help the animals, the campaign seems insulting by calling them whales.

Check out the interesting ads by PETA above. Stats for Insulting Eco Campaigns Trending: Older & Warm
Traction: 5,502 clicks in 270 w
Interest: 4 minutes
Concept: Insulting Eco Campaigns
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: vegetable bikinis, 50 scandalous acts for animal activism, and eccentric activism requests.