Men's Axe deodorant is always pushing boundaries in terms of sexy marketing and their newest scent called â€œInstinctâ€ exemplifies Axe's edgy advertising scheme. The commercial features a woman covered in a leather sheet and eventually cuts to her in bed naked with a man under leather.
The commercial concludes with the words, "Axe Instinct. The power of leather.â€ A leather-scented cologne? Hmmm: I'm not so sure I want my man smelling of dead cow.
Implications - Controversial and provocative imagery is an effective way for companies to garner widespread attention from audiences as well as media critics. Offering consumers a shock factor in advertising is a great way for businesses to appeal to a larger target demographic. Images that are traditionally viewed as being taboo are intriguing to audiences and will therefore garner attention.
Stats for Leather-Scented Cologne
Trending: Older & Warm
Research: 7,211 clicks in 358 w
Interest: > 3 minutes
Concept: Leather-Scented Cologne
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: 17 unusual perfume smells & packagings, 12 sexist axe advertisements, and sexually confused ads.
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