Axe Deodorant Wants Men to Smell Like Dead Cows
The commercial concludes with the words, "Axe Instinct. The power of leather.â€ A leather-scented cologne? Hmmm: I'm not so sure I want my man smelling of dead cow.
Implications - Controversial and provocative imagery is an effective way for companies to garner widespread attention from audiences as well as media critics. Offering consumers a shock factor in advertising is a great way for businesses to appeal to a larger target demographic. Images that are traditionally viewed as being taboo are intriguing to audiences and will therefore garner attention.Stats for Leather-Scented Cologne Trending: Older & Warm
Traction: 7,042 clicks in 275 w
Interest: > 3 minutes Concept: Leather-Scented Cologne
Related: 51 examples / 39 photos
Segment: Neutral, 18-35 Comparison Set: 19 similar articles, including: 17 unusual perfume smells & packagings, 12 sexist axe advertisements, and sexually confused ads.