Calvin Klein kicked off a relaunch campaign for the iconic CK One fragrance on January 20, the same day Barack Obama officially became the new president of the United States.
The new CK One campaign includes print ads by Steven Meisel and a commercial by Francis Lawrence.
Featuring a whopping total of 27 models, the new campaign emphasizes on the connection to music with a free download of the song ‘We Are One’ by British artist Jamie Burke, who is also one of the models.
In fact, music plays a big part of a special limited edition version of CK One which comes in a bottle that is emblazoned with the words "We are one" in different languages. The bottle is set into a base with a removable MP3 speaker.
See more music-connected perfume campaigns below.
Stats for Inaugural Fragrance Relaunches
Trending: Older & Warm
Research: 14,868 clicks in 378 w
Interest: > 3 minutes
Concept: Inaugural Fragrance Relaunches
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: hip hop models, superstar perfumes, and eau de pop stars.
Inaugural Fragrance Relaunches
More Stats +/-
Hip Hop Models
Eau de Pop Stars
Top 28 Luxury Ideas in April
Top 35 Commercial Ideas in April