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Humiliating Gym Campaigns Edit
Fitness First's Giant Scales at Bus Stops Display Your Weight

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Humiliating Gym Campaigns
Fitness First's Giant Scales at Bus Stops Display Your Weight
Humiliating Gym Campaigns - Fitness First's Giant Scales at Bus Stops Display Your Weight (GALLERY) 2
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Humiliating Gym Campaigns - Fitness First's Giant Scales at Bus Stops Display Your Weight (GALLERY)
Fitness First's Giant Scales at Bus Stops Display Your Weight
 Published: Mar 12, 09
Comments: 3 Views: 17,818

Bus stops in the Netherlands have been invaded by Fitness First advertising installations that actually show you your weight in big digital red numbers as soon as you sit on the bus bench. Wow, what an original and amusing way to get people to consider joining a fitness club.

I hope that these bus stops have not pushed people into driving around town just not to see their weight. This great campaign was created by advertising agency N=5, Amsterdam, The Netherlands with creative direction by Marco de Jong, Thijs Bontje and Jurriaan Noij.

References:  adsoftheworld

Filed In:  branding,  health,  interactive,  lifestyle,  marketing






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FOUR WAYS TO REACT: vote, favorite, add more examples of Humiliating Gym Campaigns or comment about Fitness First's Giant Scales at Bus Stops Display Your Weight.

Favorited by Bianca Bartz on Mar 12, 09
Favorited by Marissa Brassfield on Mar 12, 09
Marissa Brassfield on Mar 12, 09  3,489 Trends   4,129 Comments
Oh man, how embarrassing! Guaranteed if this was in LA, people would sue for defamation of character or public embarrassment or something. That's what I love about Europe...
Marissa Brassfield on Mar 12, 09  3,489 Trends   4,129 Comments 0
Bianca Bartz on Mar 18, 09  4,530 Trends   3,575 Comments
Fabulous ad, but it could lead to some major shock, especially if you sit on it with a clunky purse and heavy winter jacket.
Bianca Bartz on Mar 18, 09  4,530 Trends   3,575 Comments 0
Favorited by Rick Hoover on Mar 19, 09
Kathleen Shimp on Aug 24, 09  0 Trends   12 Comments
Bianca- exactly what I was thinking about the purse, coat, and what about heavy rubber soled shoes, etc.
Kathleen Shimp on Aug 24, 09  0 Trends   12 Comments 0


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Humiliating Gym Campaigns