Fitness First's Giant Scales at Bus Stops Display Your Weight

By: Vincent Salera - Published: Mar 12, 2009 • References: adsoftheworld
Bus stops in the Netherlands have been invaded by Fitness First advertising installations that actually show you your weight in big digital red numbers as soon as you sit on the bus bench. Wow, what an original and amusing way to get people to consider joining a fitness club.

I hope that these bus stops have not pushed people into driving around town just not to see their weight. This great campaign was created by advertising agency N=5, Amsterdam, The Netherlands with creative direction by Marco de Jong, Thijs Bontje and Jurriaan Noij. Stats for Humiliating Gym Campaigns Trending: Older & Buzzing
Research: 45,239 clicks in 375 w
Interest: 4 minutes
Concept: Humiliating Gym Campaigns
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: getting fat for publicity?, overweight toys, and obsessing over celebs' weight.