12 Sexist Axe Advertisements

By: Cowbag - Published: Oct 4, 2008
Axe is a brand that specializes in male grooming products. It is also infamous for its super-sexist advertisements. Their website features a naughty-to-nice fake news report that shows nice girls becoming nasty--you can also report a naughty girl if you wish. Oh yes!

The mouse pad featured was created to launch their website and you have to place your hand under a skirt to use it. And I hate those green exit signs, so the guerrilla version of them is something that takes my fancy. Stats for 12 Sexist Axe Advertisements Trending: Older & Buzzing
Research: 59,720 clicks in 397 w
Interest: 8 minutes
Concept: 12 Sexist Axe Advertisements
Related: 33 examples / 25 photos
Segment: Neutral, 18-55+
Comparison Set: 12 similar articles, including: naughty superman vision?, chocolate sexy, and hot women washing naked men.