File under: "Duh, why didn't I think of that?". The ingenious design combines two levels of bristles that floss between teeth and under the gum line while you brush your teeth. With no extra effort you can save time, energy and the hassle of flossing. In addition to the scores of positive testimonials floating around the web, I can personally vouch for the effectiveness of this cool innovation. My teeth and gums thank you!

Implications - In modern society, many consumers do not have the time to take care of every small detail in their lives. By creating products that are efficient, businesses are providing a useful and necessary service or product for consumers.