Disturbing Chicken Interviews
PETA Gives You a Graphic Glimpse Into the Life of a Hen
For some other provocative PETA campaigns, check out the articles below.
Implications - The last few years have seen an increase in concerns about animal rights. One of the most effective ways to campaign for better treatment of animals is through shock value advertising. By drawing media attention to the cause and the ad, the company can gain more supporters who will realize the facts of the campaign.