Axe Gets “So Cute” With Disney-Style Commercial

By: Sandra Winn - Published: Sep 9, 2008 • References: coloribus & coloribus
Axe is well-known for its sexy and funny marketing campaigns and Axe Shower Gel: So Cute, is the latest. 

The ad features a young, handsome man showering and then laying down a piece of pink women’s bar soap. Sleeping Beauty music begins playing, and a squirrel opens a window for happily tweeting birds.  Our featured hunk exits the shower to be greeted by birdies covering him with a towel.  He leaves the bathroom with a bewildered look on his face and is met by various wildlife in his bedroom. 

As they do in Cinderella, the animals "help" him get dressed.  However, because he smells like a woman, they bring him everything pink—including a pink bra and panties.

Our young hero then proceeds to fight off the creatures with his towel and up pop’s the slogan "If you use a woman’s soap, you’ll smell like a woman."  Genius! Stats for Sexually Confused Ads Trending: Older & Mild
Research: 18,860 clicks in 402 w
Interest: 4 minutes
Concept: Sexually Confused Ads
Related: 36 examples / 28 photos
Segment: Males, 18-55
Comparison Set: 13 similar articles, including: naughty superman vision?, chocolate sexy, and fake sexy.