Unconventional Motivation - Gold's Gym Ads

Encouraging words sometimes aren’t enough to get someone to work out—sometimes, a good visual is a lot more powerful. In my opinion, this ad for Gold’s Gym could have been drawn with the signs reversed as well.

As this image implies, you walk into Gold’s pinner, you walk out a buff and built stallion. Reversing the signs would convey that when you’re overweight and hit up golds, you walk about slim and trim.

Check out some more unconventional fitness ads:

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Construction Sitevertising - Gym Ad Covers Urban Eye Sore (GALLERY)

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Sexvertising Sports Equipment - Aerobics First, Improve Your Sex Life Campaign (GALLERY)

It seems sex is the most effective way to persuade guys to join gyms or buy sports equipment. While the gym ads that Trend Hunter recently featured implied to men that losing weight gets them the girls they want, this Aerobics First running and ski shop ad campaign promises a better time in the sa… [More]