Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes

By: Robyn Currie - Published: Sep 23, 2009 • References: goldsgym & likecool
Health and physical well being are two great reasons for joining a gym. Another good reason is because you were mocked by a gym advertisement for being fat! Enter Gold’s Gym Costa Rica ad campaign which highlights what your excess weight does to your clothes -- the unnamed victim of obesity.

The crafty ads for Gold’s Gym Costa Rica show various clothing items, like a belt, being stretched and strained to the limit. Giving them human faces and expressions the ad campaign attempts to force you into the gym and to alleviate some pressure from your overworked buttons. Stats for Fat Mocking Ads Trending: Older & Average
Research: 10,824 clicks in 348 w
Interest: 4 minutes
Concept: Fat Mocking Ads
Related: 47 examples / 36 photos
Segment: Males, 12-35
Comparison Set: 17 similar articles, including: humiliating gym campaigns, nude exercise, and recession-proof workouts.