'Even Dental Floss' Makes Flossing a Life or Death Choice

By: Shelby Lee Walsh - Published: Aug 19, 2009 • References: adsoftheworld
It is clear that Even Dental Floss shows "No mercy with food." In these print ads, the dental floss brand takes a humorous approach to dental hygiene with these cartoons illustrated by Adriano Marcusso.

Alongside advertising agency RGA Comunicao in Recife, Brazil, the company makes flossing look more like a life or death experience rather than an early morning ritual. Take a look at the above gallery to see pigs, octopi and chickens tortured by the deadly floss. Stats for Killer Hygiene Ads Trending: Older & Mild
Research: 4,501 clicks in 352 w
Interest: 4 minutes
Concept: Killer Hygiene Ads
Related: 39 examples / 30 photos
Segment: Females, 12-55
Comparison Set: 14 similar articles, including: 25 ways to clean your teeth, candy floss fantasies, and flossing toothbrush.