It is clear that Even Dental Floss shows “No mercy with food.” In these print ads, the dental floss brand takes a humorous approach to dental hygiene with these cartoons illustrated by Adriano Marcusso.

Alongside advertising agency RGA Comunicao in Recife, Brazil, the company makes flossing look more like a life or death experience rather than an early morning ritual. Take a look at the above gallery to see pigs, octopi and chickens tortured by the deadly floss.