DJK Hamburg Ad Inspires Catholics to Burn the Other Cheek

By: Vincent Salera - Published: Feb 14, 2009 • References: adsoftheworld
We already have sports clubs exclusively for men and women. Why not a sports club for Catholics? This ad for the Christian sports club DJK Hamburg claims "Even Jesus didn’t walk alone all the time. Join us!"

As a Catholic, I know we have many things to feel guilty about; now we can feel guilty for not exercising. The ad was created by advertising agency Grabarz & Partner, Hamburg, Germany with creative direction from Martin Graß, Djik Ouchiian and Thorsten Sievering. The copy was written by Max Benrath. Stats for Religious Gyms Trending: Older & Mild
Research: 3,280 clicks in 379 w
Interest: 4 minutes
Concept: Religious Gyms
Related: 60 examples / 46 photos
Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: holy sports heroes, artistic coat hanger, and catholic cross-branding.