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Candy Floss Fantasies

MAC and Hello Kitty Channel Alice in Wonderland

— February 24, 2009 — Fashion
A muse wakes up on a mountain of candy floss and follows a black cat into a delicious pink fairy tale land which is best described as a mix between David Lachapelle and Alice in Wonderland. Turns out to be a hot fantasy where she is seduced by dancing black Kitty men. Why, oh why?

It is a steamy and sugar-orgasmatastic advertisement brought to you by Hello Kitty and MAC cosmetics. The film is a great advertisement for the make up brand and the little Hello Kitty model is brilliantly cute.
Trend Themes
1. Fantasy Makeup - Opportunity for cosmetic companies to create a line of makeup inspired by fantasy themes like Alice in Wonderland and Hello Kitty.
2. Branded Collaborations - Opportunity for brands to create unique and eye-catching collaborations to attract consumer attention and increase brand visibility.
3. Visual Storytelling - Opportunity for brands to use visually stunning and immersive storytelling techniques in their advertisements to captivate and engage consumers.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity exists for cosmetics companies to explore fantastical and whimsical themes in their product lines and marketing campaigns.
2. Fashion - There is an opportunity for fashion brands to collaborate with cosmetic companies to create visually striking and unique campaigns that appeal to consumers' sense of fantasy and escapism.
3. Advertising - The advertising industry has an opportunity to explore more visually imaginative and creative ways to tell stories and capture attention, as demonstrated by the Hello Kitty and MAC collaboration.
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