From Social Media Celeb Gowns to Socially Conscious Cosmetic Ads

By: Jana Pijak - Dec 1, 2014
HIV and AIDS is a disease that has affected many around the world and these MAC Viva Glam initiatives aim to put an end to the deadly illness. In celebration of World Aids Day, these MAC Viva Glam campaigns have raised an abundance of funds for HIV and AIDS research with all of their sale proceeds going towards this cause.

Standouts from this list include Lady Gaga and Cindy Lauper's charitable cosmetics ads along with Rihanna's green-haired Viva Glam campaign. While Gaga and Lauper are long-time AIDS advocates, Rihanna is known as a charitable voice for young generations.

Other favorites from this list include the Ricky Martin and Nicki Minaj Viva Glam ad along with Lady Gaga's crowd-sourced performance dress. The stage outfit was created in partnership with MAC Cosmetics and encouraged fans to visit a micro-site where were able to donate to the cause.