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Fergie is Feathery in MAC's Viva Glam VI Lip Gloss Campaign

By: Ayman - Published: • References: metrobostonnews & popbytes
I guess feathery bird-like fashion is definitely in. We’ve seen it on Louis Vuitton runways, on Madonna and in new fashion editorials.

Now the avian trend invades ad campaigns as well, evident in the new Viva Glam ad for MAC cosmetics featuring Fergie.

The ad promotes Fergie’s new lip gloss for MAC, Viva Glam VI Special Edition, which benefits the brand’s HIV/AIDS fund.

“I remember the ads with RuPaul and buying the first color, but it was pretty dark for my skin,” Fergie explains, describing her choice of a pale, shimmery plum for the product. “I love a natural lip.” Stats for Big Bird-Inspired Cosmetics Ads Trending: Older & Mild
Traction: 8,967 clicks in 297 w
Interest: 4 minutes
Concept: Big Bird-Inspired Cosmetics Ads
Related: 70 examples / 54 photos
Segment: Neutral, 4-35
Comparison Set: 26 similar articles, including: big bird-inspired hairy fashion, mac aids awareness, and beauty in support of aids.