Nicki Minaj and Ricky Martin are the latest stars promoting MAC's Viva Glam Campaign. The cosmetic company's campaign aims to raise AIDS awareness through the sales of custom designed lipsticks. These celebrity-endorsed products are sold with all proceeds going to charity.
The pop stars act as brand ambassadors in the quirky shoot, lensed by edgy photographer/director David LaChapelle. The dynamic duo rock leather-clad looks in this playful pictorial.
Nicki channels her Barbie alter-ego in a skin-tight fuchsia dress and baby pink tresses while Ricky displays his bad boy side. The 2012 campaign is color-infused with comic-book inspired animations and oversized cosmetic props. The fiercely fabulous Nicki Minaj poses on a motorcycle while Ricky holds an oversized tube of lipstick.
The pop icons elevate the quirky ad campaign, ultimately creating a daring and fashion-forward end result.
Stats for Popping Pink Awareness Ads
Trending: Older & Mild
Research: 3,331 clicks in 235 w
Interest: 2.8 minutes
Concept: Nicki Minaj And Ricky Martin
Related: 52 examples / 40 photos
Segment: Females, 18-55+
Comparison Set: 19 similar articles, including: beauty in support of aids, mac aids awareness, and ethereal cosmetic campaigns.
MAC AIDS Awareness
Beauty in Support of AIDS
Ethereal Cosmetic Campaigns
Gagafied Lip Gloss Lines
Charitable Celeb Cosmetics