Apprentice

Fergie For Viva Glam

By: Glamboulevard - Published: • References: maccosmetics & glamboulevard
MAC Cosmetics recently signed Grammy Award-winning singer Stacy “Fergie” Ferguson to be the next Viva Glam spokeswoman.

There will be a Viva Glam ad campaign featuring Ferguson breaking in February as well as a new limited edition MAC Viva Glam Lipglass. The MAC Viva Glam family already includes Linda Evangelista, Christina Aquilera, Missy Elliot, Chole Sevigny, Pamela Anderson, Debbie Harry, Lisa Marie Presley, Mary J. Blige, Lil Kim, Ru Paul, Elton John as well as Dita Von Teese and Eve, who are posing for the latest campaign.

In 1994 MAC first introduced VIVA GLAM, an incredible shade of deep red lipstick that was the staple of glamour in the world of cosmetics. Since then, the MAC Viva Glam campaigns have raised more than $95 million dollars to benefit the MAC AIDS Fund, which helps people living with HIV/AIDS. Stats for MAC AIDS Awareness Trending: Older & Warm
Traction: 13,730 clicks in 372 w
Interest: 4 minutes
Concept: MAC AIDS Awareness
Related: 87 examples / 67 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: real-time translating video chats, video game villain cakes, and rodent-themed restaurants.