Bicycle and Urban Outfitters lovers can now merge together in one giant hipster embrace! Urban Outfitters has officially launched its very own bike shop. The bikes are all based on one design of a Aristotle single speed bike, but they are completely customizable.
Choose from various colors for your bicycle components to completely change the look of your pimp ride.
I want one (or two)!
Implications - Hipsters are constantly looking to differentiate themselves from the rest of their ilk. By offering fix gear bicycles available in a range of colors, Urban Outfitters is attempting to get out in front of a potential backlash against this hipster symbol. Companies should consider how they can personalize products to avoid backlash.
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