Urban Outfitters Launches Bike Shop, Hipsters Rejoice
Choose from various colors for your bicycle components to completely change the look of your pimp ride.
I want one (or two)!
Implications - Hipsters are constantly looking to differentiate themselves from the rest of their ilk. By offering fix gear bicycles available in a range of colors, Urban Outfitters is attempting to get out in front of a potential backlash against this hipster symbol. Companies should consider how they can personalize products to avoid backlash.Stats for Colorful Custom Cycles Trending: Older & Warm
Traction: 29,246 clicks in 284 w
Interest: 4 minutes Concept: Colorful Custom Cycles
Related: 75 examples / 58 photos
Segment: Males, 12-55 Comparison Set: 28 similar articles, including: crazy customized bikes, 46 biketastic innovations, and avant-garde bicycles.