Choose from various colors for your bicycle components to completely change the look of your pimp ride.
I want one (or two)!
Implications - Hipsters are constantly looking to differentiate themselves from the rest of their ilk. By offering fix gear bicycles available in a range of colors, Urban Outfitters is attempting to get out in front of a potential backlash against this hipster symbol. Companies should consider how they can personalize products to avoid backlash.