Urban Outfitters Launches Bike Shop, Hipsters Rejoice
Choose from various colors for your bicycle components to completely change the look of your pimp ride.
I want one (or two)!
Implications - Hipsters are constantly looking to differentiate themselves from the rest of their ilk. By offering fix gear bicycles available in a range of colors, Urban Outfitters is attempting to get out in front of a potential backlash against this hipster symbol. Companies should consider how they can personalize products to avoid backlash.Stats for Colorful Custom Cycles Trending: Older & Warm
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Segment: Males, 12-55 Comparison Set: 28 similar articles, including: crazy customized bikes, 46 biketastic innovations, and avant-garde bicycles.