Ismet Dural Circumciser is not well known in Instanbul, Turkey, so Grey Healthcare intervened with a unique form of getting his foreskin removal business known by placing tear-off papers, feature the testicles and penis all over the place. 

Only the tip of the penis goes with the man when he tears off the name, address, and phone number which serves as a reminder that his testicles will not be harmed during the circumcision procedure. 

As a woman, I can’t speak for men but I can almost see a psychological impact taking place during the “rip-off” the paper process.