Adams captures male model Jeremy Santucci flying in the air while he models the collection.
Flying and bird-inspired fashion photography is currently a hot art direction. W Magazine recently featured Gisele in a similarly themed editorial, and Honeyee used flying ads for their Number (N)ine Spring/Summer 2008 campaign.
Implications - Consumers of art and photography look for art that is reflective of the reality with which they are familiar, but straddles the boundaries between this reality and fantasy. Art serves as an outlet for consumers to escape the confines of their everyday lives, so art that reflects this desire and expands the viewer's imagination are popular.