Sand F/W 2008 by Bryan Adams

By: Ayman - Published:   Updated: Jul 12 2011 • References: majormodels.blogspot & fashiontography.blogspot
Rock star Bryan Adams further solidifies his reputation as a talented photographer with a dynamic campaign for Sand clothing's Fall/Winter 2008 collection.

Adams captures male model Jeremy Santucci flying in the air while he models the collection.

Flying and bird-inspired fashion photography is currently a hot art direction. W Magazine recently featured Gisele in a similarly themed editorial, and Honeyee used flying ads for their Number (N)ine Spring/Summer 2008 campaign.

Implications - Consumers of art and photography look for art that is reflective of the reality with which they are familiar, but straddles the boundaries between this reality and fantasy. Art serves as an outlet for consumers to escape the confines of their everyday lives, so art that reflects this desire and expands the viewer's imagination are popular. Stats for Mid-Air Fashion Campaigns Trending: Older & Chilly
Traction: 6,176 clicks in 376 w
Interest: 4 minutes
Concept: Mid-Air Fashion Campaigns
Related: 52 examples / 40 photos
Segment: Males, 12-55
Comparison Set: 19 similar articles, including: modern charity housing, prancing ostrich fashion, and pixelated everyday objects.