Inspired by a myriad of ideas, the work of Kerstin zu Pan incorporates the androgyny of today, with fantastical otherworldly aspects. All while being â€œexpressive, ebullient and strange," as Lifelounge refers to her.
Implications - Consumers are looking to transcend the quotidian and escape into the unfamiliar. This escape gives consumers time to de-stress and exercise their imaginations. Companies should exploit this need to escape the mundane and create marketing experiences that really resonate with potential consumers. Dream scenarios and uncommon contexts are perfect for this.