Rockstar

The Work of Kerstin Zu Pan is Beautiful and Strange

By: Robyn Currie - Published:   Updated: Aug 30 2011 • References: kerstinzupan and lifelounge
No one will ever get tired of photography, it is an amazing artistic process, and you don't have to work really hard when you look at them. Berlin-based photographer Kerstin zu Pan is raising the artistic bar with her works.

Inspired by a myriad of ideas, the work of Kerstin zu Pan incorporates the androgyny of today, with fantastical otherworldly aspects. All while being “expressive, ebullient and strange," as Lifelounge refers to her.

Implications - Consumers are looking to transcend the quotidian and escape into the unfamiliar. This escape gives consumers time to de-stress and exercise their imaginations. Companies should exploit this need to escape the mundane and create marketing experiences that really resonate with potential consumers. Dream scenarios and uncommon contexts are perfect for this.