Levi's Button Fly Jeans Leave You On the Edge

By: mediterranean - Published: Apr 16, 2009   Updated: Aug 11 2011 • References: levistrauss & homotography.blogspot
The latest ads in the ubiquitous Levi's Live Unbuttoned campaign come from India with a superhero twist.

Created by Fisheye Creative Solutions, Bangalore, the ads promote Levi's Button Fly Jeans by showing that they possess the power to fly.

And even though I can attest to the freedom of a zipper compared to buttons, I highly recommend that you do not attempt these dangerous poses at the edge of your roof.

The ads feature Indian film actor Akshay Kumar.

Implications - This ad scores a ten with me for creativity. Credit can be given to ad agency Fisheye Creative Solutions in Bangalore, india. The photography was completed by Tejal Patni, the shoot's creative director and copywriter was Robert Anthoney. The Art Director was Prem Shankar, and the CEO & Strategy Head is Dave Banerjee. Stats for Dangerous Denim Ads Trending: Older & Average
Research: 15,704 clicks in 370 w
Interest: 4 minutes
Concept: Dangerous Denim Ads
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: youth sexvertising to sell jeans, denim addictions, and green jeans.