Mid-air photography seems to be the hottest thing in fashion campaigns these days. We’ve seen model Jamie Jewitt jump up and down for Acne Underwear S/S 09, Gisele as a prancing Ostrich in W Magazine, and Bryan Adams made model Jeremy Santucci fly in the recent Sand Fall/Winter ads.
Now, photographer Bradford Rogne has utilized this fun technique in the new LASC Summer 2009 ad campaign.
And although Rogne had a trampoline ready to be used, Czech model Jakub Stefano was able to jump high enough on his own.
Check the images in the gallery to see the fun ads and video for a behind-the-scenes look into the photography process.
Stats for Flying Fashion Campaigns
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Concept: Flying Fashion Campaigns
Related: 72 examples / 55 photos
Segment: Males, 18-35
Comparison Set: 26 similar articles, including: playful underwear campaigns, prancing ostrich fashion, and mid-air fashion campaigns.
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