Curious Equestrian Lookbooks
They make me wonder who that man is and what is he doing with that horse? I sure hope that the horse is okay. Oh well, at least the man is nicely dressed.
Implications - Many individuals are caught up in busy lifestyles, and thus, are looking for a sense of escape in the products they buy. Products that use emotional appeal or historic elements take customers away from the constraints of everyday life and appeal to a variety of individuals.