The new images show the young heartthrob jumping between cars and doing gymnastic/aerobic moves on a parking meter pole.
Zac Efron's feature was photographed by by Peggy Sirota. Efron can currently be seen in cinemas in the movie '17 Again.'
Implications - With so much staging and scripting going on in the entertainment world, consumers crave an element of reality. Showcasing popular celebrities in spontaneous moments can be related to a business's ability to show the consumer public their human side. Businesses that appear genuine and candid within even the most minute aspects of their brand message appear more trustworthy from a consumer perspective.