Can Nike Lightweight Apparel Fly On Its Own?

By: Ayman - Published: Mar 27, 2009 • References: williamhundley & adsoftheworld
This recent Nike ad campaign by Ogilvy (Johannesburg, South Africa) promotes Nike’s lightweight apparel by showing that items can fly and move on their own. Because, you know, they’re so lightweight.

The creative campaign was photographed by William Hundley with creative director Fran Luckin, art director Robyn Bergmann and copywriter Stephanie van Niekerk.

The photographer, William Hundley, is famous for this flying clothes photography. The first three images are from the Nike campaign, while the rest of the images are from his "Entoptic Phenomena" set. Stats for Sportswear With Superpowers Trending: Older & Chilly
Research: 6,389 clicks in 373 w
Interest: 4 minutes
Concept: Sportswear With Superpowers
Related: 69 examples / 53 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: turning athletes into smurfs, homophobic advertising, and talcum powder-tossing in ads.