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Dining in the dark at restaurants like O.Noir are so last year -- this summer we're looking at the Sony Ericsson Pitch Black gigs.

Sony Ericsson kicked off this series of events with indie band Friendly Fires who played for an audience in the dark -- and I do mean Pitch Black. The only way the Friendly Fires could see their 200-person audience (and their own instruments) was thanks to night vision goggles.

Talk about getting your target audience to listen! While the Sony Ericsson Pitch Black gigs are unforgettable, the product they're pitching is not. What's the promo for?