The airline innovations really do point to a collective desire to get away, and who wouldn’t want to get away? Especially if it meant having access to a $14,000 shower.
Implications - Vacationing has become an anticipated part of any summer for most young professionals. Air travel is just one of the industries that caters to this need to escape from the quotidian. Companies should consider how they can help consumers escape, whether on vacation or just momentarily.