Superstar

The Cathay Pacific Airways Campaign Proposes Near Privacy

By: Amelia Roblin - Published: Apr 16, 2011 • References: mccannworldgroup and adsoftheworld
Seasoned travelers are all too familiar with the uncomfortable feeling of sharing such a small space, but the Cathay Pacific Airways campaign confirms that flying in their first class will seem like a leisurely private journey.

Many commercial airlines are establishing a new level of luxury in the skies, and this company will not be left behind. The pods within the plane are now better equipped and more effectively closed off. These print advertisements designed by the McCann Worldgroup wished to demonstrate just how agreeably alone you'll feel by depicting men and women in deep thought or relaxation, with legs stretched out. The way that the Cathay Pacific Airways campaign surrounds each scene with empty space truly emphasizes the amount of room one has while in flight, making viewers yearn to purchase a ticket.