It is interesting to see how public spaces such as subway stations and airports are starting to really embrace the arts, just take the Hong Kong International Airport as an example. Through their latest ad campaign, we have learned that they are currently holding a free art exhibition until the end of September this year. Of course, there is a strong possibility that you might have to have a valid airline ticket in order to enjoy this 'free' exhibition.
The Hong Kong International Airport ad campaign itself is incredibly artistic. It shows that this particular airport isn't just embracing art, but contemporary art such that revolves around materials such as paper and yarn. Although this 'Art in Airport' campaign is probably meant to encourage more flyers, it does much to expose people to culture.
Stats for Cultured Travel Campaigns
Trending: Older & Average
Research: 4,496 clicks in 249 w
Interest: 4 minutes
Concept: Hong Kong International Airport
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
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