The South African airline Kulula has a new branding scheme called “Flying 101.” Airplane parts are labeled on the exterior of the plane proving that Kulula is an air carrier that doesn’t take itself too seriously to have fun. 

The Kulula rebranding effort was accomplished with input from Atomosphere Communications, another South African firm. The low-fare airliner adds the rebranding graphics to a list of other business and marketing changes to its brand including its environmentally conscientious ‘Project Green’ and in-flight entertainment podcasts.