The KLM Personal Space Experiment sets out to prove the importance of an individuals need for an invisible bubble around them. The Royal Dutch Airline set loose a "personal space invader" who awkwardly places himself next to people, a little too close for comfort. A candid camera captures the hilarious stunt, as strange looks and obvious annoyance ensues.
Although the results are rather predictable, the KLM Personal Space Experiment manages to examine the boundaries of social acceptability in an interesting campaign for its business class travel.
Stats for Candid Camera Commercials
Trending: Older & Average
Research: 2,063 clicks in 274 w
Interest: > 3 minutes
Concept: KLM Personal Space Experiment
Related: 44 examples / 34 photos
Segment: Neutral, 18-55+
Comparison Set: 16 similar articles, including: business class beds, airline design competitions, and 42 futuristic airline features.
Airline Design Competitions
Business Class Beds
42 Futuristic Airline Features
Collecting Apple Campaigns
Air-Pods at 30,000 Feet