This Delsey Luggage Campaign Dares You to Overpack

By: Amelia Roblin - Published: May 14, 2011 • References: mosswarner & adsoftheworld
It's frustrating when your airline baggage weight allowance is eaten into by a heavy suitcase, so this Delsey Luggage campaign cleverly targets jet-setters' concerns by exaggerating the impossibly portable quality of its roller duffles.

The MossWarner advertising agency of San Juan Capistrano, California, put together these two prints to how these cases can be easily carried in copious quantities. Counteracting consumers' opinions of hard-shell baggage, this company communicates that protective and durable trunks can be designed bulk-free, so that the weight and density of your own travel possessions are a factor in how much stuff you can carry and check.

Overplaying the possible and using humor, this Delsey Luggage campaign shows an airport worker effortlessly balancing a whole flight's worth of suitcases, meanwhile, a hotel bellhop helps a high maintenance guest with 30 of her bags and still manages to cradle her dog. Stats for Deceivingly Lgiht Luggage Ads Trending: Older & Chilly
Research: 6,688 clicks in 263 w
Interest: 4 minutes
Concept: Delsey Luggage Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: secluded airline seating ads, voyeuristic athletics ads, and underprivileged apparel ads.