Air New Zealand Swaps Free ‘Sky High Shave' Flight for Hair

By: Tiana Reid - Published: May 4, 2010 • References: airnewzealand & toolazytodoit
Are you itching to travel to the Queenstown Winter Festival in New Zealand? Then book a seat on Air New Zealand’s ‘Sky High Shave’ flight for free. On June 27th, 2010, flying from Auckland to Queenstown, the entire plane, passengers and crew members included, will be hairless up top. What’s more, the ‘Sky High Shave’ is a noble cause because all proceeds will be donated to the Leukaemia & Blood Foundation of New Zealand.

Air New Zealand is no stranger to innovative advertising, seeing as past marketing strategies have included using shaven heads as billboards and the controversial ‘Cougar Ad.’ Stats for Hair-Shaving Flights Trending: Older & Warm
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Concept: Sky High Shave
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Segment: Males, 18-35
Comparison Set: 14 similar articles, including: body painted pilots, kanye west sells his head for ad space, and cougar commercialization.