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Air New Zealand is looking for 50 frequent-flyers who are willing shave off their hair for two weeks and sport temporary tattoos on their bald heads.

This innovative type of advertising - “cranial billboards” -is the national airline’s way to give the “bald facts” on their new plans to speed up the checking in process. The airline’s marketing manager said, “How better to tell our customers that Air New Zealand is going to do something about (long check-in queues) ... than through messaging they can read while they’re standing in a queue themselves?”

They are willing to pay NZ$1000 or US$670 per head. Easy money.