Air New Zealand is well known for their spicy marketing techniques. From drag queen style stewardess uniforms to Nude In-Flight Videos, Air New Zealand flirts with fringe and sometimes controversial commercial attempts.
The Air New Zealand Cougar Ad is their latest attempt at risque advertising. It featured cougar hunting techniques which put the airline’s discount seat sale offer site (grabaseat.co.nz) in a mess of trouble. Although the video itself is pretty funny, they were forced to pull the controversial cougar commercial off the air.
Stats for Cougar Commercialization
Trending: Older & Buzzing
Research: 7,355 clicks in 327 w
Interest: > 3 minutes
Concept: Cougar Commercialization
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: 10 steamy commercials, 41 censored, blocked and banned creations, and body painted pilots.
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