Air New Zealand Staff Paints Billboard

By: Marissa Brassfield - Published: • References: brandrepublic
Air New Zealand has utilized a novel advertising approach: Involve your staff in the action. They haven't just placed their best-looking flight attendants in front of a camera--in this video, you'll see Captain Peter Clulow, a pilot who has flown Air New Zealand planes for 35 years, abseiling down a 65-foot high billboard after painting it for a new ad campaign.

Air New Zealand is accustomed to their ad campaigns turning heads; their September Cranial Billboards campaign involved henna tattoos inked on the backs of cleanly-shaven domes.

Agency – Albion
Creative director – Nick Darken
Art director – English Tim
Writer – Spanish Bob
Account director – Keith Martin
Planner – Glyn Britton
Producer – Eve Price
Photographer – Brian Finke
Typographer – English Tim
Retouching – James Lucas, TAG
Online design – Tom Pounder Stats for Abseiling Pilots Trending: Older & Average
Traction: 5,403 clicks in 381 w
Interest: > 3 minutes
Concept: Abseiling Pilots
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: bald head billboard ads, glacier graffiti, and night kayaking in new zealand.