Marissa Brassfield
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Air New Zealand has utilized a novel advertising approach: Involve your staff in the action. They haven’t just placed their best-looking flight attendants in front of a camera—in this video, you’ll see Captain Peter Clulow, a pilot who has flown Air New Zealand planes for 35 years, abseiling down a 65-foot high billboard after painting it for a new ad campaign. Air New Zealand is accustomed to their ad campaigns turning heads; their September Cranial Billboards campaign involved henna tattoos inked on the backs of cleanly-shaven domes. Credits:  Captain Clulow said: When I was asked to do this, I immediately said yes – it sounded like a good chance to rappel off a tall building and have a bit of fun in the process.
"My definition of the kiwi attitude is getting on with the job, whatever it takes. I guess our ability to do this has come from our ancestors and the way they had to get stuck in when they first arrived in New Zealand."
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