Trend cluster
Category

Physiological
Aesthetic

Designers draw visual inspiration from the human body's genetic makeup.

Vegetation-Based Textile ExperimentsWashable Natural Latex BagsEnvironment-Responsive Bubble InstallationsFlesh-Like Furniture Collections3D-Printed Death Masks

Trend

What is the Physiological Aesthetic trend?

Physiological Aesthetic: Fashion and industrial designers are recreating the look and feel of human organs and skin with new materials that promote sustainability. Drawing inspiration from human anatomy, these design projects create representations that address the importance of using low-impact materials.

Insight

The consumer insight behind the Physiological Aesthetic trend

In order for designers and artists to have their work make a lasting impact on viewers and customers, it's important to create visceral connections with them. In activism, people are likely to be drawn to products or experiences that mimic the human condition--and designers that replicate it are able to evoke the most thought and, ultimately, change.

Trend themes

Themes within the Physiological Aesthetic trend

Three behaviours holding the trend together
01

Biomimicry Design

Designers and artists are drawing inspiration from the human body's genetic makeup to create sustainable and low-impact materials that evoke visceral connections with viewers and customers.

02

Sustainable Fashion

More designers are creating clothing out of 100% natural or biodegradable materials like mushroom mycelium and natural latex to reduce the impact of fashion on the environment.

03

Biological Engineering

Researchers are exploring the potential for incorporating microorganisms and skin pigments into design projects and industries for human augmentation and ecological preservation.

Industry implications

What the Physiological Aesthetic trend means for industry

Where the trend changes the playbook
For

Fashion Industry

By experimenting with new biomimicry and sustainable materials, fashion designers can revolutionize the way clothing is made and purchased.

For

Architecture and Design Industry

Applications of new materials and technologies based on biological engineering have the potential to create innovative and eco-friendly designs.

For

Art and Sculpture Industry

By combining classical sculpting techniques and innovative materials, artists and sculptors can create distinctive and attention-grabbing works that evoke visceral connections with viewers.

Workshop question

How can you adopt more sustainable practices to strengthen your brand's message?

Trend signals

Trend signals for Physiological Aesthetic

Trend score 5.1 out of 10, from popularity 67%, activity 78%, freshness 8%.

Popularity67%
Activity78%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Physiological Aesthetic trend

6 featured examples from Apr 3, 2018 to May 14, 2019