Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Slumber
Brands invested in the sleep industry adapt to vegan lifestyles.
5.0
Trend score
Trend
What is the Vegan Slumber trend?
Vegan Slumber: Brands that specialize in sleep products, whether in the form of bedding or supplements, are increasingly adapting to consumers who practice veganism. This shift benefits brands for catering to those with niche lifestyles, without having to isolate the rest of their consumer base due to their products' all-encompassing benefits.
Insight
The consumer insight behind the Vegan Slumber trend
As the realities of animal agriculture come to light, many ethically-minded consumers are opting to live a vegan lifestyle. By not consuming or using animal-based products, these consumers decrease the demand for these goods and feel that they're helping the welfare of animals. Consequently, these consumers are looking to align themselves which brands that reflect this cruelty-free ethos while still providing quality products.
Trend themes
Themes within the Vegan Slumber trend
Three behaviours holding the trend together01
Vegan-Adapted Sleep Products
As veganism gains popularity, sleep brands are adapting their products to cater to ethically-minded consumers while still providing quality products.
02
Weighted Blankets for Deep Touch Pressure Therapy
Weighted blankets' calming effects are being increasingly emphasized in their branding and marketing as they gain popularity as a means to achieve deep pressure and simulate the sensation of being held.
03
Supplements for Beauty and Longevity
Beauty and longevity-focused supplements are becoming more popular as people try to approach health and beauty from the inside-out and brands work to address the needs of health-conscious consumers.
Industry implications
What the Vegan Slumber trend means for industry
Where the trend changes the playbookFor
Sleep Products
Brands specializing in sleep products are adapting to new trends like veganism and the desire for comfort and wellness.
For
Supplements and Nutrition
With the rising popularity of health and wellness trends, supplements and nutrition are becoming key industries to watch for future innovation opportunities.
For
Personal Care and Beauty
Beauty products and personal care items are adapting to changing consumer preferences and seeking innovative ways to offer new products, like drinkable beauty powders.
Workshop question
Consider niche consumer preferences your brand could cater to, without isolating the rest of its consumer base.
Trend signals
Trend signals for Vegan Slumber
Trend score 5.0 out of 10, from popularity 77%, activity 66%, freshness 8%.
Popularity77%
Activity66%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Slumber trend
5 featured examples from Mar 16, 2018 to May 3, 2019CategoryLifestyle
Beautifying Nutritional Supplements
Pacifica's Beauty Powders Support Beauty Sleep, the Gut & More
Beauty brands can expand their product offerings by creating nutritional supplements that complement their existing skincare and makeup lines.
CategoryArt & Design
Weighted Napping Blankets
'The Napper' By Bearaby is a Stylish Weighted Blanket for Daytime Use
Disruptive innovation opportunity: Integrate weighted blankets into home decor and interior design to enhance comfort and relaxation.
CategoryLife-Stages
Longevity-Focused NAD+ Supplements
Basis by Elysium is a Vegan Product That Promotes Healthy Aging
Disruptive innovation opportunity: Integrate NAD+ supplements with advanced nutraceutical formulations to create targeted products for healthy aging and increased vitality.
CategoryLifestyle
Antimicrobial Pet Mattresses
The Hypoallergenic Purple Pet Bed Resists Odors and Moisture
Innovation opportunities abound in the pet care industry, where there is still a lot of untapped potential for inventing new products that cater to pets and their owners.
CategoryEco
Vegan-Friendly Mattresses
Avocado Created a Natural, Organic Mattress That's Free from Wool
Mattress manufacturers can innovate by incorporating vegan-friendly and sustainable materials into their product lines.
