Vegan Slumber

Brands invested in the sleep industry adapt to vegan lifestyles

Implications - Brands that specialize in sleep products, whether in the form of bedding or supplements, are increasingly adapting to consumers who practice veganism. This shift benefits brands for catering to those with niche lifestyles, without having to isolate the rest of their consumer base due to their products' all-encompassing benefits.

Workshop Question - Consider niche consumer preferences your brand could cater to, without isolating the rest of its consumer base.
SCORE 7.9
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59,239 Total Clicks
Mar 18 - May 19
Fresh and Warm
Lifestyle
Featured Examples
Beautifying Nutritional Supplements - Pacifica's Beauty Powders Support Beauty Sleep, the Gut & More
SCORE 9.1
This Year and V. Hot 2,253 Clicks Pub: Jan 29, 19
Beautifying Nutritional Supplements
Pacifica's Beauty Powders Support Beauty Sleep, the Gut & More
Many people are now looking to approach their health and beauty from the inside out by consuming beautifying foods and hydrating beverages, and beauty brands are helping to meet the needs of health-... [More]
Weighted Napping Blankets - 'The Napper' By Bearaby is a Stylish Weighted Blanket for Daytime Use
SCORE 8
This Year and Hot 973 Clicks Pub: Dec 5, 18
Weighted Napping Blankets
'The Napper' By Bearaby is a Stylish Weighted Blanket for Daytime Use
In addition to launching The Sleeper as a customizable weighted comforter for the nighttime, Bearaby introduced a weighted napping blanket for daytime use. ‘The Napper’ by Bearaby is... [More]
Longevity-Focused NAD+ Supplements - Basis by Elysium is a Vegan Product That Promotes Healthy Aging
SCORE 7.6
This Year and Hot 645 Clicks Pub: Feb 12, 19
Longevity-Focused NAD+ Supplements
Basis by Elysium is a Vegan Product That Promotes Healthy Aging
‘Basis’ is an NAD+ supplement by Elysium that has proven to harbor great benefits for one’s aging process, focusing on cellular longevity, sleep, and energy levels. NAD+ is also... [More]
Antimicrobial Pet Mattresses - The Hypoallergenic Purple Pet Bed Resists Odors and Moisture
SCORE 6
Warm 487 Clicks Pub: Mar 15, 18
Antimicrobial Pet Mattresses
The Hypoallergenic Purple Pet Bed Resists Odors and Moisture
A good pet bed provides much more than just a soft surface for furry friends to rest on, but there are many product designs out there that fail to provide even the most basic requirements for pets... [More]
Vegan-Friendly Mattresses - Avocado Created a Natural, Organic Mattress That's Free from Wool
SCORE 5.2
This Month and Warm 85 Clicks Pub: May 3, 19
Vegan-Friendly Mattresses
Avocado Created a Natural, Organic Mattress That's Free from Wool
Avocado is known for its natural, organic mattresses that are luxurious, non-toxic and eco-friendly—and now, the brand is introducing the Avocado Vegan Mattress. According to Avocado, its new vegan-... [More]
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