Brands invested in the sleep industry adapt to vegan lifestyles
Trend - Brands that specialize in sleep products, whether in the form of bedding or supplements, are increasingly adapting to consumers who practice veganism. This shift benefits brands for catering to those with niche lifestyles, without having to isolate the rest of their consumer base due to their products' all-encompassing benefits.
Insight - As the realities of animal agriculture come to light, many ethically-minded consumers are opting to live a vegan lifestyle. By not consuming or using animal-based products, these consumers decrease the demand for these goods and feel that they're helping the welfare of animals. Consequently, these consumers are looking to align themselves which brands that reflect this cruelty-free ethos while still providing quality products.
Insight - As the realities of animal agriculture come to light, many ethically-minded consumers are opting to live a vegan lifestyle. By not consuming or using animal-based products, these consumers decrease the demand for these goods and feel that they're helping the welfare of animals. Consequently, these consumers are looking to align themselves which brands that reflect this cruelty-free ethos while still providing quality products.
Workshop Question - Consider niche consumer preferences your brand could cater to, without isolating the rest of its consumer base.
Trend Themes
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Vegan-adapted Sleep Products — As veganism gains popularity, sleep brands are adapting their products to cater to ethically-minded consumers while still providing quality products.
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Weighted Blankets for Deep Touch Pressure Therapy — Weighted blankets' calming effects are being increasingly emphasized in their branding and marketing as they gain popularity as a means to achieve deep pressure and simulate the sensation of being held.
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Supplements for Beauty and Longevity — Beauty and longevity-focused supplements are becoming more popular as people try to approach health and beauty from the inside-out and brands work to address the needs of health-conscious consumers.
Industry Implications
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Sleep Products — Brands specializing in sleep products are adapting to new trends like veganism and the desire for comfort and wellness.
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Supplements and Nutrition — With the rising popularity of health and wellness trends, supplements and nutrition are becoming key industries to watch for future innovation opportunities.
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Personal Care and Beauty — Beauty products and personal care items are adapting to changing consumer preferences and seeking innovative ways to offer new products, like drinkable beauty powders.
5 Featured, 44 Examples:
122,740 Total Clicks
Date Range:
Mar 18 — May 19
Trending:
Warm
Consumer Insight Topics:
