In addition to launching The Sleeper as a customizable weighted comforter for the nighttime, Bearaby introduced a weighted napping blanket for daytime use.
'The Napper' by Bearaby is made from naturally weighted vegan yarn, which provides 20 pounds of weight with organic cotton layers and without artificial filling materials. Bearaby notes that The Napper helps to inspire rest through Deep Touch Pressure Therapy for instant calming.
Heavy blankets have been used for years to create deep pressure and simulate the sensation of being held, which is comforting and has a calming effect. Recently, weighted blankets have surged in popularity, due to the fact that these products are now branded to emphasize their ability to keep the body cozy and at the same time, settle anxious minds.
What's Driving This Trend
- Weighted Blankets
- Disruptive innovation opportunity: Develop customizable weighted blankets for different preferences and needs.
- Deep Touch Pressure Therapy
- Disruptive innovation opportunity: Explore new applications and products that utilize deep touch pressure therapy for relaxation and calming.
- Anxiety Relief Products
- Disruptive innovation opportunity: Create innovative products that alleviate anxiety and promote relaxation.
Who This Affects Most
- Home Decor
- Disruptive innovation opportunity: Integrate weighted blankets into home decor and interior design to enhance comfort and relaxation.
- Wellness
- Disruptive innovation opportunity: Develop and market wellness products that incorporate deep touch pressure therapy for stress relief.
- Sleep Products
- Disruptive innovation opportunity: Design new sleep products that utilize weighted blankets to improve sleep quality.
